Matthew Chung

In today’s market, innovation is happening all the time, oftentimes in a basement far away from the office towers of the big brands of the world.

To tap into that “new creative juice,” stay on the cutting edge of marketing, and perhaps uncover the next Facebook or YouTube, Unilever has engaged startup tech companies and entrepreneurs, most recently launching The Unilever Foundry, a global platform to simplify how those companies engage with the world’s second-largest advertiser. At its core, Foundry puts out calls for proposals, asking startups and individuals to compete on a big for specific projects.

http://strategyonline.ca/2014/08/01/are-texting-toilet-paper-rolls-on-the-horizon/